About Us

about us

What Makes Us Different?

ProFashion Online Boutique offers fashion clothing, accessories and footwear for women, men and children, alongside hair and beauty products to ensure you look and feel at your absolute best.

From jeans to jumpsuits, sportswear to shackets, lounge suits to leggings, sliders to skirts, dungarees to dresses, playsuits to pyjamas and more; we personally select each piece for our boutique to offer you something for every occasion.

Our women’s fashion ranges are available in sizes 6 through to plus sizes and we stock children's wear from babies through to teens.  If you need any advice with size or fit then please don’t hesitate to get in touch, we’re always happy to help.

With decades of professional experience as a stylist, trainer and Southport salon owner in the hair and beauty industry, Pro Fashion Boutique owner Diane Griffiths already knew the importance of making her clients look and feel their best.  

With hair and aesthetics services thriving in her popular Southport-based boutique, Diane now wanted to provide the latest in quality, on-trend women’s fashion to her image-conscious client base.  

In 2021 that dream became a reality, and Pro Fashion Boutique launched with a high street boutique on Union Street in Southport, Merseyside, as well as an online store for national and international customers.

Sourcing the latest stunning pieces from the UK, America, Spain, Portugal and Italy; Diane has curated a bespoke collection of luxury, affordable clothing, accessories and gifts, for ladies in Southport and beyond. In addition, Pro Fashion Boutique also stocks a beautiful selection of clothing, nightwear and accessories for babies and children. 

Diane loves sharing her passion for fashion with Pro Fashion Boutique clients far and wide. She is proud to offer the very best in luxury clothing, accessories and gifts for customers of all ages who know that looking good can also help you feel good.

Our boutique

Welcome To Pro fashion Boutique Online

As well as an online boutique we also have a high street boutique in Southport, Merseyside that you are welcome to visit to meet our team and browse our gorgeous ranges.

  • Our Mission

    We aim to make every individual feel amazing in our items. We provide high quality products at an affordable price.

  • Our Vision

    We are excited to provide a range of unisex clothing and accessories, supplements and children's clothing.

  • Our Team

    We are lucky to have a fantastic team that are more than happy to help you around the boutique and answer any queries you may have.

Range Of Quality Clothing, Footwear & Accessories

1st Class Delivery Option Available

Online Boutique & High Street Boutique

Unisex Clothing, Hair And Beauty Products

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About Us


22 Union Street, Southport, United Kingdom, PR9 0QE

Contact Us

Phone: 01704 607604

Our Hours

Monday/Tuesday 10am–5pm

Wednesday Closed

Thursday 10am–7pm

Friday 10am–5pm

Saturday 10am–4pm

Sunday Closed

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