With decades of professional experience as a stylist, trainer and Southport salon owner in the hair and beauty industry, Pro Fashion Boutique owner Diane Griffiths already knew the importance of making her clients look and feel their best.  

With hair and aesthetics services thriving in her popular Southport-based boutique, Diane now wanted to provide the latest in quality, on-trend women’s fashion to her image-conscious client base.  

In 2021 that dream became a reality, and Pro Fashion Boutique launched with a high street boutique on Union Street in Southport, Merseyside, as well as an online store for national and international customers.

Sourcing the latest stunning pieces from the UK, America, Spain, Portugal and Italy; Diane has curated a bespoke collection of luxury, affordable clothing, accessories and gifts, for ladies in Southport and beyond. In addition, Pro Fashion Boutique also stocks a beautiful selection of clothing, nightwear and accessories for babies and children. 

Diane loves sharing her passion for fashion with Pro Fashion Boutique clients far and wide. She is proud to offer the very best in luxury clothing, accessories and gifts for customers of all ages who know that looking good can also help you feel good.